SPA Day
Social media/merchandise/logo design/branding
SPA Day is the Penn State Student Programming Association’s annual HUB Takeover! This day-long event gives each committee (Noontime, Special Events, Lectures, and Concerts) an opportunity to host their own event, showcasing what SPA does and bringing a full day of free entertainment to Penn State students.
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In my role as the Creative Marketing Chair, I was responsible for creating all visual marketing aspects of SPA Day including social media posts, posters, and promo items. I also designed the branding and concept for the event which included the logo, color palette, typography, and textures that would be used throughout all marketing materials.
Logo
The logo was the first piece of branding that was designed for SPA Day which helped develop the overall concept of the event. The logo consists of cut-out letters in various shapes, colors, and fonts, giving it a newspaper look. It was used on every print and digital graphic as well as staff shirts, a backdrop, and even a cake.
Social Media
The main deliverables of SPA Day were the social media posts, as this was how we announced each aspect of the event. This was where the concept and branding really came together, with each post being a separate newspaper announcing the event or activity.
Click on an image to view the post on the @psuspa Instagram!
Posters
Most of the graphics also had to be translated into posters, which were displayed throughout the HUB and at each event for wayfinding, advertising, and helpful information.
SPA Day Bingo
SPA Day Bingo was a very popular activity at SPA Day. At our marketing tables, guests could pick up a card and take it to each event to complete a BINGO formation, which would correspond to a list of possible prizes. Through this activity, we were able to promote and increase attendance for each event.
Promo Items
Another popular aspect of SPA Day were the promo items that were available for free at marketing tables. The items included two stickers, a keychain, and a tote bag. One sticker design and the tote bag were branded for the event, but the other sticker and keychain can be used for future SPA Days. The promo items were so popular that by the end of the day, we ran out of everything after starting with 200 keychains, 500 total stickers, and 200 tote bags.
Facing Setbacks
About 2 hours before lines opened for the final SPA Day event – the Azealia Banks concert – we learned that Azealia would not be able to make it to State College in time and would not be able to perform. The concert chair, other marketing chairs, and I had to quickly produce a statement for our ~900 expected attendees. With our teamwork, we were able to efficiently announce that Azealia would not be performing and instead the concert would be headlined by the intended opener, Molly Santana. Despite the disappointment from our followers, the concert ran smoothly and successfully.
