Training 4 Life
Training 4 Life is a small business dedicated to helping people become the best version of themselves through tactical training including self-defense, personal fitness, and firearms instruction. This rebrand aims to market the brand to a broader range of audiences who might be unfamiliar with the types of services that Training 4 Life offers.
Branding Identity, Logo Design, Merchandise, Website Design, Social Media
Logo
The logo depicts the face of a Bald Eagle, highlighting the features that showcase its strength: sharp beak, eyesight, speed, and ferocity. The icon is recognizable, and the qualities that it represents are widely understood, making it easy to associate those qualities with T4L. The 4 stars surrounding the eagle represent the 4 tenents of T4L: physical prowess, mental toughness, emotional stability, and spiritual awarness. The shield grounds the eagle and acts as a symbol of defense and protection which T4L aims to teach its clients.
COlor and Typography
Green serves as the primary color in the brand's color palette due to the founder's military background. Green is also a neutral color which helps make the company attractive to various demographics rather than make it seem overly masculine. The dark and light shades of the color allow for contrast options when paired with the secondary black, white, and grays.
The header is bold and assertive which catches the viewer's eye and lets them know that this brand values strength and confidence. The complimenting subheader and body text continue those emotions while still being legible.
Patterns
Various pattern options allow for multiple color combinations for social media graphics, merchandise, and print materials. The faint star pattern adds texture while tying in elements of the logo.
Social media and business cards
The presence on social media is bold and cohesive. Each post uses the branding elements such as typography and color to tie the grid together. The content also helps to elevate the brand by giving the company a tone of voice and engage viewers of all demographics.
The business cards incorporate all elements of the branding including color, typography, a pattern, and the logo. The pattern is eye catching and helps the contrasting logo stand out, making these business cards hard to miss so that customers will want to use this brand.
